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Natural Meta Content Optimization

What you don't see...
Is often as important as what you do see! Natural meta content optimization performs behind the scene, not necessarily visible to viewers but certainly and most importantly highly visible to all search engine spiders! A well optimized web page is as powerful as any pay-per-click campaign. Results depend on knowing what keywords strings will yield both highest ranking and highest sale conversion.

Catching the Right Wave...
We have two types of surfers... 'Casual Surfers' and 'Buyers'. The first travels the Net looking for entertainment value and more or less surfs with the flow. The second has a specific goal in mind... To make a purchase online. The difference in surfing patterns is drastic! Casual surfers tend to use single generic keywords to entertain themselves while 'Buyers' will use specific keyword strings to avoid thousands of useless returns.

Our job is to build perfectly balanced web pages that will find those 'Buyers'... And we do so every time!

Optimizing Your Web Pages...
Our primary focus is on the existing pages of your website. Up to 16 pages (this may be a combination of existing and collaborative pages, see below) are optimized for search engine indexing and top 10 position ranking. This includes in depth site analysis including 'keyword popularity research', 'competitive analysis' and client input. Based on this information, each page is optimized with dedicated title tags, meta description tags, meta keywords and embedded comment definition. Your main index plus optimized pages are then promoted manually and electronically to our full database. Additionally, your website is promoted through our 'Page Rank Express', 'Google Local' and 'Google Sitemap' service for fast and accurate indexing (see below).

You don't have 16 pages to optimize? No problem... Many websites don't. This is where our 'Collaborative' pages play an important role....

Collaborative (Colo) Pages!...
The purpose of collaborative pages is to support the main optimized pages of your website. This is especially true if your website does not have enough pages or relies on dynamically generated content. For example a gift store or any merchandise site which relies on a shopping cart or a database for content.

'Collaborative' pages are produced in two formats. The first set are like mini web pages, rich in text content, extremely well optimized and very fast loading for easy spidering. While the second set are also like mini web pages, they have the added distinction of incorporating 'Active Linking' and your website's logo for esthetic value. Active linking is the connection between your index page (main entry point for all major search engines) and collaborative pages. Both sets of pages are prepared to surface your products/service's strong selling points as well as the viewing pleasure of your visitors. Once a viewer accesses a 'Collaborative' page, the rest of your website becomes instantly available!

Note: Although 'Collaborative' pages become a true integral part of your domain none of the above steps will alter the display of your main website in any way. Our improvements are either within the <head> tags of your web pages or linked via your new sitemap.



A little bit of mathematics....
Search engines primarily look for 'strong' keywords to rank your website. Strong keywords are usually embedded within your title tags (this is the first place a search engine robot will look for ranking keywords). The problem is; title tags are only allowed approx. 65-90 characters of content, or about 10-14 words per page...

On average, our program is designed to create 3 sets of 3 keywords per Optimized/Collaborative pages. Each set of keywords combination is interchangeable when it comes to search engine "search" results, this potentially translates into 243 search combinations per Optimized/Collaborative page. Since we produce a total of 16 different Optimized/Collaborative pages we are essentially creating 3888 'strong' keyword combinations for your website. This can be a bit hard to understand, so CLICK HERE to see how a handful of keywords is transformed into THOUSANDS of keyword combinations.

Indexing your web pages permanently...
Page Rank Express!...
We cross-link your website to one or more of our high ranking web pages. Our pages are spidered daily by all major engines and produce faster and comprehensive indexing results for your site. Combined with page optimization, Page Rank Express is the most powerful tool available today!

Google Sitemap - Direct link to Google...
We help Google discover more of your web pages faster and accurately. Google Sitemaps is a very effective way for you to improve your coverage in the Google index. It is a collaborative crawling system that enables us to communicate directly with Google which keeps Googlebot informed of all your web pages, and when you make changes to these pages.

Internal Sitemap...
Above and beyond your Google Sitemap we build you a secondary 'Sitemap' which allows robots and spiders to find their way to either optimized pages and/or 'Collaborative' and optimized pages.

Google Local...
Powerful geographical Google search service. We hand submit your website to this excellent localized database for targeted regional traffic.

Submission Process...
Google, Yahoo, Dmoz, MSN, AOL, Netscape, Altavista and Alltheweb are submitted manually through our direct channels and monitored to insure proper and permanent indexing! (UK, European and Asian domains are also submitted manually to satellite databases if applicable). The above databases represent 89% search engine traffic.

Beyond the majors, we also hand pick major secondary search engines which produces the other 11% of search engine traffic (Never underestimate the power of secondary search engines, 11% of Internet traffic represents 62 million queries per day). This combination gives you access to 100% of available search engine traffic.

Is it fresh?...
High importance is placed on content freshness...
Major engines algorithms include freshness as a barometer for ranking (in particular Google). If your website is updated regularly you are demonstrating a high quality storefront always on the leading edge. Search engines recognize this and increase your ranking accordingly.

With freshness in mind our monthly maintenance program is paramount. Not only do we review existing optimization, keyword compatibility and update your keyword position report (see below), we also expand your website!

Your website is fresh, current and expanding... This is exactly what search engines are looking for and it translates into very high and consistent rankings!

Reporting...
Initial Keyword Position Report...
Within 90 days after our initial promotion, we prepare and email you a detailed keyword position report with AOL, Alta Vista, Ask(AskJeeves), Teoma, Google, Excite, Lycos, MSN, Fast, HotBot, Metacrawler, and Yahoo search! The report will return first to third page position rankings. Our report will not return 'sponsored listings' or any 'pay-per-click' campaign. You can see a sample report here.

Your Technical Engineer...
Your account will be assigned to one of our highly skilled, degreed, SEO Technical Engineers. Your Technical Engineer becomes an integral part of your online promotion, along with your personal Account Executive, who is available at all times for support, suggestions and dicussion of the state of your website..

The Cost...
You will find our pricing and packages extremely competitive. We offer FREE CONSULTATIONS of your current website or marketing plans. Please contact us below for complete details.

Please read our 'Terms of Guarantee' and complete 'Terms of Agreement' which you are required to sign on order.



Talk to us...
Your consultation is FREE and is the first step to identifying your needs...

Web Traffic Pros
18181 West Plateau Lane
New Berlin, WI 53146
USA
Phone: 262-613-0340
Fax: 262-971-9641


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