Web Traffic Pros Code of Ethics...
The discussion of any SEO Code of Ethics is like a discussion on politics or religion: there are more than two sides, all sides are strongly opinionated, and seldom do they choose the same path to the same end. Most Search Engine Optimization (SEO) practitioners understand these ethics, yet not all practitioners practice safe-SEO. Web Traffic Pros will work aggressively to return maximum results from optimization and media campaigns. Having said that, we also know the 'rules'... We know when to push the limits and just as important, we know when to back-off. Web Traffic Pros adheres to the following principles:
Web Traffic Pros will never intentionally do harm to a client. This involves the continued use of any technology or procedure (without appropriate care) that is known to result in having the client site removed from search engine indexes or directories, or rendered inoperative.
Web Traffic Pros will never intentionally violate any specifically published and enforced rules of search engines or directories. Should rules and guidelines change (as they often do), Web Traffic Pros will promptly take action to comply with the changes as they apply to all clients. Where rules and guidelines are unclear, Web Traffic Pros will seek clarification and await approval from the appropriate search engine before continuing to utilize potentially harmful technology or procedures.
Web Traffic Pros will never intentionally violate any laws. This involves the deliberate and continued violation of copyright, trademark, servicemark, or laws related to spamming as they may exist at the state, federal, or international level.
Web Traffic Pros will never misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others. This includes quantifiable statements related to project timetables, performance history, company resources (staff, equipment, and proprietary products), and client lists. Guarantees will be restricted to items over which the SEO practitioner has significant and reasonable control.
Web Traffic Pros will never participate in a conflict of interest without prior notice to all parties involved. This includes the practice of choosing to emphasize one client over another in competing keywords because there is more personal gain for the practitioner. All clients are treated equally and all will receive equal best effort in their Search Engine Optimization.
Web Traffic Pros will protect the confidentiality and anonymity of their clients with regards to privileged information and items implying testimonial support. All staff of Web Traffic Pros shall be bound to protect information that is not generally known as it may harm the client. Web Traffic Pros will not include the publishing of testimonials and proprietary logos of client lists, press releases, and other collateral discussing the client without explicit approvals.
Web Traffic Pros will work to their best ability to increase or retain the rankings of client sites. Clients are contracting for fee with Web Traffic Pros in order to obtain and retain search engine placement. Web Traffic Pros is charged with an obligation to utilize appropriate and allowed technology and methodologies to improve and retain the rankings for their clients in the face of shifting search engine technology, competition, and client web site needs.
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18181 West Plateau Lane
New Berlin, WI 53146
USA
Phone: 262-613-0340
Fax: 262-971-9641
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